Round 5 Teams Up With Legendary Art Toy Designer Jeremy "MAD" Madl to Produce Bruce Lee's Temple of Kung Fu

Markham, ON (February 7th, 2012) – Round 5 announces exclusive collaboration with art toy design legend Jeremy Madl, aka MAD, on its first ever release of Round 5 X Bruce Lee X MAD figures and the debut of Bruce Lee's Temple of Kung Fu line of collectibles.

The Temple of Kung Fu launch represents the first of several planned collaborations between Round 5 and established artists from the art toy space centering on the official Bruce Lee brand.

"There are so many different things to celebrate about Bruce Lee, the martial artist, the philosopher, the actor, but here we are just celebrating Bruce Lee - the legend," said Damon Lau, President of Round 5. "Working with MAD on a brand like Bruce Lee has been incredible, his passion for the brand is so evident in the design of this collection, which is amongst the best we've ever created."

The first Temple of Kung Fu figures scheduled for global release this summer will feature a 3-inch blind box assortment of 28 characters including a variety of mystery characters, and will be available at select retailers around the world. In addition to the standard figures, Temple of Kung Fu will include hyper-limited chase figures featuring alternative colorways, costume designs, and accessories.

The Temple of Kung Fu will feature a broad variety of figures inspired by the legend and career of Bruce Lee, and those of Kung Fu history and lore.

MAD, best known for his collaborations with Kidrobot, is eager to be working on the Bruce Lee brand. "I've been a fan of Bruce Lee since watching his movies as a kid, and he's become such an icon I jumped at the opportunity to create this line," said MAD. "I think everyone will be blown away by our first release."

Click here to view a short film of MAD designing the first Round 5 X Bruce Lee X MAD characters.

Buyers and media attending the New York Toy Fair from February 12-15 can stop by booth #4517 at the Jacob K. Javits Centre for a sneak peak of the Round 5 X Bruce Lee X MAD lineup.

About Round 5 Corporation

Round 5 is the premier manufacturer of officially licensed collectible figures based on the hottest sports and entertainment properties in the world. With a vast line of figures based on the most popular personalities in the sport of mixed martial arts and a new series of Bruce Lee-branded characters, Round 5 caters to a discerning market passionate about sports, entertainment and limited-edition collectibles. For more information, visit Round 5 on the web at www.round5.com

About MAD

Jeremy "MAD" Madl has been professionally illustrating and designing toys for over 13 years. He's worked with clients such as Kidrobot, YUM Brands, Pepsi, Scion, NFL, Upper Deck, Mattel, Spin Master Toys, and Cartoon Network on a variety of todays hottest and largest brands. Collaborating on projects ranging from promotions to packaging, character design to retail and premium toys.  In 2002 Madl launched his eponymous production figure line MAD*L™ which has since become one of the most sought after brands on the collector market. MAD spends his time developing new ranges of products including toys, tees, prints and other creative endeavors. For more information, visit www.madtoydesign.com

About Bruce Lee Enterprises

Bruce Lee Enterprises ("BLE"), operated and owned by Bruce Lee's daughter, Shannon Lee, is the exclusive owner of all commercial merchandising and allied rights relating to the use of Bruce Lee's name, image, likeness, persona, signature, voice, attributes, marks, logos, symbols, works, photographs and writings, and holds copyrights and trademark rights in and to the name and image of Bruce Lee throughout the world. The mission of BLE is to participate in opportunities that are in alignment with the legacy of the icon, Bruce Lee. For more information about Bruce Lee, go to www.brucelee.com and www.bruceleefoundation.org.